On the last Saturday, while attending a talk by Mr. Jishnu Bhattacharjee who is an alumnus of IIT Kgp and a team member of the venture capitalist firm Nexus India, I came across a company named “d.light design”. Nexus India is one of the funding organizations for d.light design. The company d.light design is co-founded by Sam Goldman and Ned Tozun, both are Stanford MBAs. It is one of the growing numbers of start-ups aiming to eliminate the kerosene lamps usage in world especially developing countries via alternative power generation sources. So whats their plan of action and why did I notice them?
d.light design offers light sources using LEDs that can be recharged using solar power or by pluging into a grid. Using Silicon Valley based technology; the d.light product line seems to provide a high quality replacement for kerosene lanterns, candles, and emergency lanterns at an economical range from $7 to $30. They are offering three products at present: Nova, Vega, and Comet. The claim that their products give several times brighter light than a kerosene lantern. These products also have the flexibility of adjusting the brightness level to make the illuminance suite the prevailing condition or need so that unnecessarily power doesn’t get wasted. By offering their products in both solar and AC chargeable versions, they may have a greater market share.
So with all these set of products, which market could they have targeted other than India as their stepping stone. Yes, the company is initially focusing its efforts in India because of the size of the market here In India, their office is situated in Noida and they are getting the lamps manufactured in China. Lets see what they actually deliver and how far do they succeed in their vision of replacing every kerosene lantern in the world with safer, brighter, and more affordable lighting by 2017. Wish them good luck with their business.






